Coca-Cola Blak

The other day, I was at Wal-Mart and saw a 4-pack of Coca-Cola Blak for the first time. Blak is a Coca-Cola and Coffee hybrid. I tried it and didn't really like it, so I brought the remaining bottles into the office to see what my coworkers would think of it. After they had tasted it, most of them didn't really think much of it. One (the coffee expert of the office) thought it was good, but not worth paying $4 or $5 for a 4-pack. Our taste test was decidely unscientific, but it makes me wonder if Blak has a long-term future?